A study by ConstantContact, finds that Facebook trumps all other social media for getting people to interact with a brand. More than half (58%) , “Like” a brand page because they are already a customer, and about as many “Like” to get discounts or promotions.
But for the most part after consumers “like” a brand, it becomes a passive activity. While 77% of consumers read the brand’s posts, the promise of using the power of social networking nets a dismal 17% interaction and even worse on the hopes of the consumer sharing the brand’s posts with their friends.
On the encouraging word, 56% of consumers said they are more likely to recommend a brand to a friend after becoming a fan on Facebook 51% of consumers said they are more likely to buy a product since becoming a fan on Facebook.
So customer loyalty and word-of-mouth are still reliable uses of Facebook branding. The key is for brands to post compelling content, tone down the sales pitch and keep the number of posts in a given period down to a minimum.
Here’s a checklist of installs that can get your site to earn some revenues:
1. Membership
2. Supporter
3. Supporter Advertising
4. Market Press
5. Classifieds
6. Affiliate – pay people for generating subscriptions if you have paid subscriptions on your site.
Developing a secure Word Press site is a top priority. Once it is in place, it will prevent a lot of problems that would arise by not doing it from the very beginning. In this post I’d like to share some tips, plugins and hacks that will help you to create create the kind of Word Press security guide that will keep the bad guys out and protect your site from all kinds of nefariousness.
1. Upgrade your Word Press installation to the most recent level.
2. Check WordPress.org for security patches and install them.
3. Askimet – combats comment spam and keeps your site 99.6% pure like soap.
4. Comment Spam Pack – contains a range of blocks to even the most stubborn of comment spammers that manage to get past Askimit.
5. Anti-Splog Plugin has 5 methods to choose from that can limit or stop those evil automated bots that are flooding Multisite installs with splogs.
Plagerism is a growing problem on the internet. People use your RSS feed to repost your articles on their site which is cluttered with contextual advertising. Here are some security measures you can take against plagerism:
1. Digital Fingerprint
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